The Truth about Dating Websites
Regarding the effectiveness of dating websites… Criteria for establishing test reliability are quite rigorous. Once relevant data are collected, the results are typically submitted to the scientific community for scrutiny. A peer-reviewed report (one vetted by other knowledgeable researchers in the field) is ultimately published in an academic journal.
Several online services are now built entirely around claims that they have powerful, effective, “scientific” matchmaking tests–most notably eHarmony.com, promoted by clinical psychologist Neil Warren; PerfectMatch.com, promoted by sociologist Pepper Schwartz of the University of Washington; and Chemistry.com (a recent spin-off of Match.com), promoted by anthropologist Helen Fisher of Rutgers. But not one of the tests they offer has ever been subjected to the type of outside scientific verification that I have described.
Why would a major company such as eHarmony, which claims to have 12 million members, not subject its “scientific, 29-dimension” test to a scientific validation process? In 2004 eHarmony personnel did present a paper at a national convention claiming that married couples who met through eHarmony were happier than couples who met by other means. Typically such a paper would then be submitted for possible publication in a peer-reviewed journal. But this paper has still not been published, possibly because of its obvious flaws–the most problematic being that the eHarmony couples in the study were newlyweds (married an average of six months), whereas the couples in the control group (who had met by other means) were way past the honeymoon period (married an average of 2.1 years). (eHarmony personnel, including its founder, Neil Warren, did not respond to requests to be interviewed for this article.)
In 2005, using eHarmony’s own published statistics, a team of credible authorities–among them Philip Zimbardo, a former president of the American Psychological Association–concluded in an online white paper: “When eHarmony recommends someone as a compatible match, there is a 1 in 500 chance that you’ll marry this person…. Given that eHarmony delivers about 1.5 matches a month, if you went on a date with all of them, it would take 346 dates and 19 years to reach [a] 50% chance of getting married.” The team also made the sweeping observation that “there is no evidence that … scientific psychology is able to pair individuals who will enjoy happy, lasting marriages.”
Think about how difficult this task is. Most online matching is done, for example, by pairing up people who are “similar” in various respects. But you do not need to look farther than your own family and friends to know that similarity is not always a good predictor of success in a relationship. Sometimes opposites really do attract. How could an online test possibly determine whether you should be paired with someone similar or with someone different, or with some magic mix?
And even if validated predictive tests eventually appeared online, how could such tests possibly predict how two people will feel when they finally meet–when that all-important “chemistry” comes into play? Oddly enough, eHarmony does not even ask people about their body type, even though research shows unequivocally that physical appearance is important to both men and women.
But the biggest problem with online testing is the “false negative problem.” A test that determines in advance whom you might meet and whom you will never meet necessarily fails to allow certain people to meet who would adore each other. The good news, though, is that according to psychologist Larry D. Rosen of California State University, Dominguez Hills, “In our studies only 30 percent of the people say they use [online tests] at all, and most of those people find them ridiculous.”
High Hopes and Poor Odds
Advertising materials from the largest online dating services–Match, eHarmony, True.com and Yahoo! Personals–suggest that more than 50 million Americans are now using such services (assuming relatively little overlap in membership) and that satisfaction levels are high. But recent independent studies suggest that only 16 million Americans were using online dating services by late 2005 and that satisfaction levels were low. Based on a phone survey with more than 2,000 people, Jupiter Research reports that “barely one quarter of users reported being very satisfied or satisfied with online personals sites.” Another extensive survey conducted by Pew Internet & American Life Projects suggests that 66 percent of Internet users think that online dating websites is a “dangerous activity.”
Personal Ads That Get Response
Writing personal ads should be considered an art in its own right. For decades personal ads have appeared in magazines and newspapers all over the world, and for decades people have struggled to describe themselves in 25 words or less. It is difficult, impossible really, to fully sum up one’s essence in just a few lines, including likes, dislikes, interests and goals. These days the top quality dating sites offer more sophisticated personal ads, which are usually called profiles. Unlike the older personal ads in newspapers, modern profiles are detailed and in-depth and often help the user to build his or her description by taking a test or answering a series of questions. Even though describing yourself to a virtual stranger will always be difficult, making a free profile and getting yourself in the dating scene can be done if you follow our advice.
If you want to get the best of your personal ads membership, try to present the right image and get people to interact with you by chatting daily, make note of these 10 personal ad tips:
- An obvious one - complete your personal ad profile fully. And accurately! There is nothing worse for a browsing member than spending their quality time opening your profile only to find your profile is full of Ask Me statements. So … Be informative, be complete, be thorough, be interesting.
- Add a photograph or two or even four! Amazingly, members with photos in their personal ads are likely to get up to 9 times more replies than members without any photo image attached to their profile. Okay, so even if we aren’t all photogenic models, any photo is far better than none at all.
- Don’t be aggressive or rude in personal ads. It may be your sense of humor to be sarcastic or cutting, but it doesn’t always come across best in anonymous text. Biting humor in the first instance will not usually attract the desired attention, even if it’s meant to be amusing. That comes once you are chatting face to face.
- You may have had a bad experience with a previous partner, but making a list of specific criteria a future partner must meet usually has the effect of making people look elsewhere. Even if they match! We all seek Mr. and Miss Right, but turning dating into a job interview removes every ounce of romance and passion from the occasion.
- No matter how you speak in your day-to-day life, don’t use swear or curse words in your profile, personal ad, conversations or emails! They are generally offensive and turn people off. Again, swearing is like sarcasm — people may find your colorful language charming in face-to-face conversations, but without context your cursing may make you seem uneducated or angry.
- Make your personal ad truthful above all things, but also emphasize your best characteristics. Admitting that you are a loner who has no friends will not win you many admirers, but emphasizing that you are a true individual will. Learning to sell yourself a bit without exaggerating is your best bet.
- If you really feel passionate about something say so, don’t try and hide the things that are important to you. If you love partying say so, if your religion is important to you, say so. Be yourself, and be upfront with who you are.
- Do not pretend that you are willing to fly half way round the world to meet someone if you are not. It’s not fair to anyone including you. If you are really only looking for someone in your state or close to home then stick with that and make it clear.
- Always try and reply to people’s messages and reply in a reasonable amount of time, not weeks later. If you are serious about dating, you are serious about replying to personal messages. Give people the ability to move on to other potential partners if you are not interested. Conversely, don’t email someone weeks later and not expect that they haven’t written you off!
- Be positive! The more you project a friendly and positive attitude, the more likely people are going to be attracted to you. Smile in your photo and be inviting in your chats and comments. People who seem bitter, negative or conceited push others away — people on dating websites are often sensitive to rejection, so who would want to take a chance getting to know someone who may end up being cruel or mean?
Be patient, it takes time to find someone special using personal ads but it does work. After all, it’s just that one special person that you wish to meet. Sometimes you need to chat to quite a few people first. Know that the missteps and fizzles in chemistry are part of the process. Take your time to complete your personal ads, take your time to chat with many different people, and take your time to get to know someone well. It’s all part of moving toward the day when you find that special someone.
Dating Web Sites Tips and Tricks
About two years ago I arranged to meet for coffee with a woman I had corresponded with online. I arrived early and sat at a table in a conspicuous spot. After a few minutes, a woman came to my table, sat down and said with big smile, “Hi, I’m Chris!”
But Chris was not the woman in the online photos. This wasn’t a question of an age discrepancy or a new hairdo. She was a completely different woman. Chris was in marketing, you see, and to her it was simply a good strategy to post photographs that would draw in as many “customers” as possible. I never said a word about the photos. I just enjoyed our conversation and the refreshments. A few weeks later I noticed that Chris had replaced the photos with those of yet another woman.
In the U.S. alone, tens of millions of people are trying to find dates or spouses online every day. How accurate are the ads they find? And just how successful is online dating compared with conventional dating? These and other questions have recently stimulated a small explosion of studies by social scientists. The research is quickly revealing many surprising things about the new world of online dating, and some of the ?findings could be of great value to the millions who now look to the Internet to find love.
Deception at Light Speed
Experiences such as the one I had with Chris are multiplying by the thousands: some people online lie quite drastically about their age, marital or parental status, appearance, income or profession. There are even Web sites, such as www.DontDateHimGirl.com, where people go to gripe, and a few lawsuits have been filed against online services by disgruntled suitors. Just how bad is deception in online dating?
To put this issue in context, bear in mind that deception has always played at least a small role in courting. One could even argue that deception is a necessary part of wooing a potential partner (”Yes, I love sports!”) and even of forming successful long-term relationships (”No, that dress doesn’t make you look fat at all!”).
But cyberspace introduces a host of new possibilities. Survey research conducted by media researcher Jeana Frost of Boston University and the Massachusetts Institute of Technology suggests that about 20 percent of online daters admit to deception. If you ask them how many other people are lying, however–an interviewing tactic that probably gets closer to the truth–that number jumps to 90 percent.
Because self-reported data can be unreliable, especially those from people asked to confess bad things about themselves, several researchers have sought objective ways to quantify online deception. For example, psychologist Jeffrey Hancock of Cornell University and communications professor Nicole Ellison of Michigan State University bring people into a lab, where they measure height and weight and then check the numbers against those in their online profiles. The preliminary data suggest that, on average, online profiles shave off about five pounds and add perhaps an inch in height. According to Ellison, although deception is “fairly common, the lies are of a very small magnitude.” On the other hand, she says that the shorter and heavier people are, the bigger the lies.
In another attempt to collect objective data on deception, economists Guenter Hitsch and Ali Hortaçsu of the University of Chicago and psychologist Dan Ariely of M.I.T. compared the heights and weights of online daters with the same statistics obtained from national census data. Like Hancock and Ellison, they found that online height is exaggerated by only an inch or so for both men and women but that women appear to understate their weight more and more as they get older: by five pounds when they are in their 20s, 17 pounds in their 30s and 19 pounds in their 40s.
For men, the major areas of deception are educational level, income, height, age and marital status; at least 13 percent of online male suitors are thought to be married. For women, the major areas of deception are weight, physical appearance and age. All of the relevant research shows the importance of physical appearance for both sexes, and online daters interpret the absence of photos negatively. According to one recent survey, men’s profiles without photos draw one fourth the response of those with photos, and women’s profiles without photos draw only one sixth the response of those with photos.
Adult Dating Website Info
What about adult dating websites and profiles?
If you are a Garrison Keillor fan, you have probably heard about the fictional Lake Wobegon on National Public Radio, where “all the women are strong, all the men are good-looking, and all the children are above average.” In the online dating community, similar rules apply: in one study, only 1 percent of online daters listed their appearance as “less than average.”
Rationale for Falsehoods
Why so much inaccuracy? One theory, formulated in the late 1980s and early 1990s by Sara Kiesler and her colleagues at Carnegie Mellon University, suggests that by its very nature “computer-mediated communication” is disinhibiting, causing people to say just about anything they feel like saying. Because people typically use screen names rather than real ones, their ramblings are anonymous and hence not subject to social norms. There are also no physical cues or consequences–no visible communication gestures, raised eyebrows, grimaces, and so on–to keep people’s behavior in check. As a result, online daters tend to construct what Ellison and her colleagues Jennifer Gibbs of Rutgers University and Rebecca Heino of Georgetown University call an “ideal self” rather than a real one. A study published recently by Ellison and her colleagues even suggests that online daters often regret it when they do tell the truth, feeling that too much honesty, especially about negative attributes, creates a bad impression.
There are also straightforward, practical reasons for lying. One recent study showed that men claiming incomes exceeding $250,000 got 151 percent more replies than men claiming ?incomes less than $50,000, for example. Many women are quite open about listing much younger ages, often stating in the text of their profiles that they have listed a younger age to make sure they turn up in searches. (Because men often use age cutoffs in their searches, women who list ages above that cutoff will never be seen.)
My research assistant Rachel Greenberg and I have examined the age issue by plotting a histogram of the ages of 1,000 men and 1,000 women selected at random from the national database of Match.com, arguably now the largest of the online matchmaking services. We speculated that from age 29 on–the point at which people in our culture tend to become sensitive about growing older–we might see some distinctive patterns in the distribution of ages. For men, a small spike appeared in the ?distribution at 32 and a large one at 36. The number of men calling themselves 36 was dramatically higher than the average frequency of men between the ages of 37 and 41.
For women, we found three clear age spikes at 29, 35 and 44. The difference between the number of women claming to be 29 and the average frequency of women claiming to be between ages 30 and 34 was nearly eight times larger than we would expect by chance. Apparently women at certain ages are reluctant to reveal those ages–and certain numerical ages are especially appealing, presumably because our culture attaches less stigma to those ages.
Tests That Fail
I have been a researcher for about 30 years and a test designer for nearly half those years. When I see extravagant ads for online tests that promise to find people a soul mate, I find myself asking, “How on earth could such a test exist?”
The truth is, it doesn’t.
For a psychometric evaluation to be taken seriously by scientists, the test itself needs to clear two hurdles. It needs to be shown to be reliable–which means, roughly, that you can count on it to produce stable results. And it needs to be shown to be a valid measure of what it is supposed to be measuring. With a test that matches people up, such validity would be established by showing that the resulting romantic pairings are actually successful.
Best Dating Web Sites Online
There are a variety of dating websites available to both general and specialist groups. Dating agencies like singlesnet.com, Match.com, Yahoo Personals, and eHarmony deal with thousands of profiles worldwide, hosting millions of members looking for love. Other online dating sites, like JDate, ChristianCafe, BlackSingles.com, Hispanic Match.com, Senior Yahoo Personals, and more, concentrate purely on a single religion, ethnicity, or age group. I would never advocate selecting just a single specialist dating site at first because you really are putting all your eggs in one basket, but if you don’t find what you’re looking for on a general dating site, a specialty dating site may be just what you need.
Most dating sites have security and privacy policies and those that don’t are best avoided. A good dating site should vet their members and have policies within their terms of use allowing people to be removed or barred from the site for unreasonable behavior or misrepresentation. Any site you choose should have protective measures in place to ensure that members dating online will not face any serious annoyance when logged in. Some sites have data protection registrars and require a strict password system protecting accounts.
The very best dating sites will be aware particularly of women’s issues when dating online and will have a positive policy allowing women members to block, without repercussions, those with whom they do not wish to communicate. There are some sites that penalize for blocking and we would never advocate you to use them.
Email should always be a private affair when dating online. The top dating sites usually keep your email within the site itself so that you have a protected inbox but messages are never transmitted to your real-world address. Instant messaging is increasingly seen as very important when dating online and allows instant communication with other members who are online at that time. This facilitates easy and private chats which can lead to positive relationship building.
Not all dating websites have chat rooms, but I see them as very useful for new daters and socialites who love to chat to many people at once. It is a good way of boosting your confidence and eliminating your nervousness about the “getting to know you” part of dating. The best sites allow you to use a different name in a chat room to your regular profile to maintain anonymity levels. The other communication feature we now see increasingly is voicemail. Apart from being able to communicate online it is very useful to be able to lave voice messages and listen too without ever giving out a real phone number.
Here are some key things to always keep in mind when attempting to use the Internet for romance:
- Use a professional introduction agency or website — one that has been established for at least 3 years
- Use a website that specializes in Internet dating, not a dating service that is a part of a non-dating focused website
- Use an agency or site that allows free profile registration for all members
- Use an online service that allows you to post more than one photo for free
- Use a dating services agency that has a secure ecommerce
- Do not use completely free agencies as you don’t often get top quality or secure services
- Do find an online agency that offers email and messaging that are onsite
- Don’t use agencies that insist on sending emails to your own real-world inbox
- The best Internet dating specialists offer you great customer service
- Use an agency or site that is appealing and relaxed and suits your style
- Don’t go for an agency or website based solely on its advertising campaigns — look for the best fit for you
- Look for online agencies that provide detailed dating articles and advice
- Make sure that the online agency includes their full address and phone number
- International websites usually have the best variety of member profiles
- Find an Internet agency that has customer service available to members
- Use an agency that offers different methods of secure payment
- Some of the best dating agencies allow payment in different currencies
- It is essential that you can Browse & Find profiles for free
- Make sure that the search facilities are fast and suit your style of searching
- Be on the lookout for “free communication” weekends and free trials so you can try out different services before paying
- Beware of les-than-reputable services that send fraudulent emails or messages posing as interested potential dates as a means of getting you to buy a membership
- Research your potential dating agency or website on Internet message boards or via friends — find out what others’ experiences have been like with the service













